“Stuck in Lodi again”

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“Oh Lord! Stuck in Lodi again.”

I hadn’t remembered John Fogerty’s song, Lodi,” sung by Creedence Clearwater Revival, until a friend reminded me. I had been polling people about anything to see or do in the agricultural town in central California. “Wineries” was all anyone could come up with, even after I said I didn’t drink.

I ended up wandering around the downtown area finding a spectacularly pentimentoed ghost sign.

 

What no one mentioned was that A & W originated in Lodi. When I read that in one of the tourist brochures I’d picked up, I discovered I was only a few blocks away from the A&W stand. I braved the sun to find:

 

According to their website: In 1919, at a parade honoring returning World War I veterans in Lodi, California, Roy Allen set up a roadside drink stand to offer a new thick and creamy drink, root beer. His creation was such a success, he decided to take on a partner, Frank Wright. In 1922, Allen and Wright combined their initials to name the beverage A&W Root Beer.

 

Allen wasted no time opening his first permanent root beer stand in Lodi, followed by a second one in Sacramento. It featured the first “drive-in” concept with “tray-boys” for curbside service. Then, in 1924 Allen bought out Wright to pursue a franchising program, which became America’s first franchised restaurant chain. He sold A&W Root Beer concentrate exclusively to these franchises to ensure quality. By 1933, more than 170 outlets were franchised.”

 

Who knew? Of course, I honored the celebration of A&W’s 95 years in business by enjoying a root beer float in a frosted glass mug, just like I had throughout my childhood. Now, if you’re heading to Lodi…

 

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One thought on ““Stuck in Lodi again”

  1. Who knew, indeed! Coincidentally or serendipitously or whateverally, the summer of 2014 has been, for me, The Summer of A&W Root Beer Float Drinking. I loved these as a kid in Arkansas (Little Rock had one of those A&W franchises!), but for some reason this was the year I decided to binge on the dang things. Because of the high fructose corn syrup in A&W I have migrated (for the most part) to Virgil’s for the root beer part of the floats, but when I can’t get hold of Virgil’s, it’s definitely back (temporarily) to A&W! There’s ice cream and A&W in my fridge as I write this, and I expect that to be the case from now until, oh, Labor Day!

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